Shaking it up with research at the American Museum Membership Conference 2013, Atlanta

Annette Humm Keen and David Keen presented 10 years of museum membership research they conducted for the Museum of Science Boston (MOS). Joined by Blair Evans Steck, MOS Manager of Membership, the team demonstrated how the Keens’ research and recommendations for a new membership structure led to a $4,000,000 increase in membership revenue since 2005.

Keen Independent most recently recommended price increases for spring 2013.