Venue Market Analysis and Feasibility Study
Denver Performing Arts Complex
Denver Arts & Venues, in partnership with Denver Center for Performing Arts, Opera Colorado and the Colorado Ballet (“the project team”), engaged Keen Independent Research to conduct a market analysis and feasibility study that will review the overall cultural space needs of the Denver Performing Arts Complex and the broader metro Denver arts community. This effort is part of the ongoing due diligence to critically assess the results presented in the 2016 Next Stage: A Vision Plan for the Denver Performing Arts Complex (“The Next Stage”). While a similar market analysis was conducted in 2015 to inform the venue recommendations made in The Next Stage vision plan, the project team would like to explore the current needs four years later as new venues, cultural spaces and organizations add to the area’s cultural footprint.
Keen Independent is forecasting demand for different types of performing arts, examining the supply of spaces suitable for performances and assessing long-term venue needs. This includes analysis of resident and non-resident organizations that utilize the Denver Performing Arts Complex.
The study team is holding a series of workshops with representative Denver area performing arts organizations to better understand long-term needs for performance spaces.
By fall 2019, the study team will identify required expansion and improvements and develop a business case for venues at the Denver Performing Arts Complex that will serve the community for years to come.
Alex Keen is the project manager for this assignment. Keen Independent is joined by local study team members Dr. Tanya Mote and Taloma Partners and national experts Victor Gotesman Performing Arts Facilities Planning, Theatre Consultants Collaborative and Venue Cost Consultants. The study team has considerable experience conducting similar assignments throughout the country.
The study launched in December 2018 and will be completed in fall 2019.
How to Get Involved
- Call the study hotline: 303-656-9775
- Email the study team: email@example.com
- Mail information to:
COO and Senior Consultant
Keen Independent Research LLC
100 Fillmore Street, 5th Floor, Denver CO 80206