Jeremy Dueck joined the Keen Independent Research team as a Consultant and subject matter expert in the sports and entertainment industry. As General Manager of the Kitchener Memorial Auditorium (The Aud), Jeremy oversees the day-to-day operations of one of the most prominent public assembly facilities in the Province of Ontario, Canada. His expertise in the sports and entertainment industry includes event planning, booking and scheduling, marketing and sponsorships, tenant management, vendor and stakeholder relations, budgeting and finance, capital projects, and human resources.
Jeremy, in collaboration with his Aud team, developed the Facility Allocation Standard Operating Procedure (SOP) which considers new revenue-generation opportunities alongside facility utilization. This SOP has gained regional recognition and has been replicated by other municipalities.
While leading the Booking and Corporate Partnerships team at The Aud, Jeremy was recruited by the City of Kitchener to act as a Partnership Advisor. This project resulted in the sale of naming rights and sponsorship opportunities for a number of high-profile City assets.
During his time with the Waterloo Region Small Business Center, Jeremy supported the City of Kitchener’s economic development strategy by growing the local small business sector in three municipalities — working with entrepreneurs to create new jobs across the region.
Jeremy also serves as a sessional lecturer for the University of Waterloo’s Recreation & Leisure Studies Department teaching venue management.
Jeremy holds a Master’s degree from Georgetown University in Sports Industry Management. He earned his Bachelor’s degree from Wilfrid Laurier University, Ontario in Communications and Business Administration as well as a graduate certificate from Sheridan College in Corporate Communications. Hosted by the International Association of Venue Managers, Jeremy attended Venue Management School in Wheeling, West Virginia, and completed three years of coursework, including the Graduate Institute program.