New England Aquarium seeks new membership structure

New England Aquarium

Keen Independent recommended new membership structure and pricing for the New England Aquarium. The Aquarium wants to expand its membership base, increase average revenue per member and improve the Aquarium experience for members and non-members alike. As the Aquarium has many different types of visitors that value different types of experiences, Keen Independent collected and analyzed both qualitative and quantitative information to recommend exciting new membership experiences.