The City of Lancaster has engaged Keen Independent Research to assess existing entertainment offerings in the city and develop recommendations that will enhance the entertainment experiences of residents and tourists alike. Community input is crucial to this study since recommendations will be customized to serve the needs of the community.

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Keen Independent will collect community and stakeholder input by:

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• Hosting community meetings during which members of the public may participate in engaging activities that gather their input on entertainment options in Lancaster;

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• Conducting a virtual workshop survey with community members where respondents can anonymously provide feedback to the City;

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• Facilitating in-depth interviews and listening sessions with residents to gauge support for initial recommendations; and

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• Providing additional avenues for stakeholders to submit comments directly to Keen Independent.

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Based on community feedback and the study team’s assessment of current offerings in the City, Keen Independent will provide the City of Lancaster with strategies and recommendations for developing and enhancing entertainment offerings and will assess the economic impact of these recommendations.

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Study Team

Keen Independent Research is a national research firm with expertise in arts, culture and entertainment. Alex Keen, Principal, is directing this study with key support from Dr. Nicole Yates, Senior Consultant.

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Schedule

The study began in January 2024 and will be completed in spring 2025.

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How to Get Involved

• Study email: lancasterentertainment@keenindependent.com
• Study hotline: (602) 767-7067
• Mail: Dr. Nicole Yates, Senior Consultant
  2929 East Camelback Road, Suite 115
  Phoenix, AZ 85016
• City contact: Tammy Gonzalez, Coordinator I
  tgonzalez@cityoflancasterca.gov
  (661) 723-5906