The City of Scottsdale has engaged Keen Independent to perform an assessment of its marketing efforts for Old Town Scottsdale. This project aims to gather input from local businesses and relevant community partners to:

• Assess Old Town business perceptions of existing City marketing efforts;
• Identify opportunities to improve marketing and strategy; and
• Define shared goals for future Old Town promotional investment.

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Local businesses and property owners are invited to participate through a virtual workshop survey, focus groups and interviews. Feedback will help ensure that future marketing strategies reflect the unique strengths of the Old Town business community and support local business goals.

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Schedule

This work launched in April 2025 and will be completed in June 2025.

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About the Consultant

The Keen Independent team includes market researchers with experience consulting for public agencies. Our team has conducted similar research for communities across the country.

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How to Get Involved

Stakeholder feedback will inform this project throughout its duration. Submit input anytime by:

• Calling the study hotline: (602) 767-7067
• Emailing Keen Independent: OldTownMarketingStudy@keenindependent.com