WestWorld has engaged Keen Independent to create a strategic plan that:

• Improves customer experience, engagement and satisfaction;
• Enhances operational efficiency, use of resources and technology;
• Increases community support and collaboration; and
• Generates an even greater return on the investment that citizens, businesses and visitors make in WestWorld.

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WestWorld’s strategic plan will build on and connect to Scottsdale's Strategic Priorities, Master Plan and Marketing Program and the planning effort will be an inclusive and collaborative planning process that reflects input from the community, WestWorld staff and City leadership as well as market research and analysis of venue operations.

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Schedule

This work launched in January 2025 and will be completed in March 2026.

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About the Consultant

The Keen Independent team includes former venue managers, strategic planners and market researchers with experience consulting for public assembly venues. Our team has conducted many strategic planning exercises for venues throughout the country.

For more information about Keen Independent, visit www.keenindependent.com.

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How to Get Involved

Stakeholder feedback will inform this project throughout its duration. Submit input anytime by:

• Calling the study hotline: (602) 767-7067
• Emailing Keen Independent: WestWorldStrategicPlanning@keenindependent.com